How much does college (really) cost?

Our College Cost Insights tool quickly analyzes financial awards, earning potential, and tuition costs, to help students make smart decisions on which school to attend— and how best to pay for it.

Going Merry is trusted by...

15,000+
1 Million+
2 in 3

Counselors

Students

High Schools in America

How it works

Watch this quick, 6-minute demo of the College Cost Insights tool, and how counselors can use it to support their students' college plans.  

Key benefits of Insights

Become a financial aid master in 15 minutes

Shareable 1-4 minute videos for Gen Z students

Send your students short videos explaining financial aid, grants, scholarships, work-study, & more. Saving you time. 

Show students how to avoid loans

Students & families are keen to avoid student loans if possible. Send them strategies to maximize aid and avoid loans. Students & their families will think you're a rock star!

Deliver personalized financial aid analysis

For students accepted to multiple schools

They can compare financial aid packages between schools, make the best decision for them selves and their family. 

For students accepted to 1 school

Understand their financial gap & debt to future-earnings ratio.

Set your students' family's expectations

A good guide to college costs before they become an unanticipated reality. 

Guide students to appeal for more aid

Expert advice, distilled into 5 minutes

Identify the most effective strategies your students can use to appeal to their top-choice college for more financial aid.

Appeal letter templates

Use our easy, downloadable template to build out a financial aid appeal

Trusted by thousands of schools across the U.S. 

Want to see where we have students or counselors? Check out this live interactive map - You might even see that your students got to Going Merry before you did!

Join the 15,000+ counselors already using Going Merry.