Why We Started the Going Merry Scholarships App: The Origin Story
“If there’s a common app for college applications, why isn’t there one for scholarships?” That was my question as I started to search for scholarships for a second time, this time for graduate school. A quick look on the leading scholarship sites suggested there was $24 billion awarded every year. In fact, they even “matched” me with 53 scholarships offering more than $200,000.
But all they did was list the scholarships. To actually apply, I had to click 53 links to be redirected to 53 different sites. I had to re-enter the same information 53 times, as I started each application from scratch; and I had to wait for 53 e-mails to see if I had been successful. Worse, and predictably, the easiest of the 53 were scams. I still don’t know what they did with the data I entered.
My friend, Ray, was even more frustrated. That same year, 2016, he was searching for scholarships for the third time, to help his wife Jenny fund graduate school. In the fifteen years since his first scholarship search, nothing had changed. Even the best scholarship websites were still selling student data, redirecting students to sketchy sites around the internet.
It made no sense. How much else has changed in those 15 intervening years? The iPhone launched. Facebook, Twitter, Airbnb, and Uber were created.
And yet, there was no progress on the scholarships front–despite the fact that students now need education funding more than ever before. (Since 2000, college tuition has continuously increased, outpacing any growth in family income.)
A better way: One App for All Scholarships
So Ray and I decided it was time to create a better solution–to build a simple scholarship search and application platform, a “Common App”-type solution for scholarships.
In August 2016, we launched our first version of Going Merry with three San Francisco Bay Area high schools. Here’s how the system worked:
- After signing up, students filled out a brief profile, and then were matched with only quality scholarships they were eligible for.
- Our platform then automatically filled in each scholarship application with the students’ profile information.
- Students only needed to augment this pre-filled application with the scholarship essays, and sometimes, answer a few additional questions. They never had to answer the same question twice.
In the end, students applied to five times as many scholarships as the previous class did, and their counselor described it as the easiest platform they’d ever used.
Since those first three California schools, we’ve grown to work with 10,000 high schools across the U.S. We’ve also partnered with thousands of scholarship providers, including national organizations like Hewlett Packard, and Dell, and local scholarships like the Rotary Club, and Kiwanis.
During that growth, the basic structure of our Going Merry platform has remained the same–but we’ve added new features, in response to student and counselor feedback. For example, we now have:
- A rich range of filters (like “Estimated application completion time”)
- MerryApp “bulk applications” that bundle scholarships with similar essay prompts
- A “College Scholarships” section that highlights institutional financial aid provided directly by colleges.
- A target college tool that allows you to list the colleges you intent to apply to, estimate how much they’ll cost you, and estimate how much your salary would be after graduation.
Looking back, I’m proud of how far we’ve come. But I also know there’s a lot of work ahead. We want to be not just the best scholarship search engine, and not just the best (and only!) scholarship application platform, but also the premier resource for students making financially-savvy decisions about where to go to college and how to pay for it. There’s lots more to come.
Interested in a better scholarship application process?
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- Why We Started the Going Merry Scholarships App: The Origin Story - October 1, 2019